"The science deals with an understanding of the mechanics and principles involved in people reading; For example, you study all the cold, hard facts about what a specific mannerism could mean, what a certain tone of voice might suggest, or how the context of a persons environment may influence their behavior. However, knowledge of the basic principles is only half of the equation.

Once the principles are understood, open up the right brain - that part of yourself that does not think in terms of linear thought, words, or mathematics, but instead with patterns, colors and abstracts. This is the art."